masseys.biz: a complementary marketing firm for local businesses. data management.

Why would I want to use my business data in marketing? Why should I be collecting data?

Your competitors are using data they collect about your shared customers to make that next sale. What if you could always give your customer what he wanted? What if you were in touch with your customers 20x more frequently. You need data. You need to use it.

Using inventory and customer data in marketing efforts is thousands or times more effective than just throwing some words up on a page and crossing your fingers.

We can take inventory data and manipulate it into a deliverable product. We can optimize the product data for things like Google Base or Amazon. We can build out a system that refreshes your data daily.

We can also work with you to transform existing customer data into segments for email campaigns.

We provide assistance on either a monthly turnkey basis, an hourly a la carte basis, or a purely consulting role.