In 2002, we started our first online store. It was by no means a success. It took years of nurturing and more work than we are probably willing to admit.

In 2009, we have 7 years of experience in what works, and even more experience in what doesn't. We are masters of niche and local marketing efforts. We thrive in a grassroots environment. Our goal isn't to bring marketing over the top, but to look for small niches that can be exploited.

Our team consists of 3 individuals, each with complementary expertise.

Mike Massey specializes in driving marketing through data collection and niche exploitation.

Chad Almquist is an expert in streamlining ecommerce operations. He has extensive systems integration experience and has designed workflows to support hundreds of customer transactions per day.

James Shaw is our creative director. He specializes in website and email creative.